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THE ECO-DESIGN CHOICES BEHIND DAVINES PACKAGING
Reversing the ‘take, use, dispose’ paradigm: the eco-design choices behind our packaging.
The story of a shampoo bottle starts long before it reaches the shower. This is why at Davines we study the most low-impact packaging solutions for all our products.
At Davines Village, our Packaging Research and Development department studies the most low-impact packaging solutions for all our products, following the principles of eco-design.
Only when we are satisfied with the results of our research - on environmental impact, material innovation and large-scale application - can we move on to production, without compromising on quality and safety.
Our suppliers also respect our values. For example, Punto Pack - a local manufacturer in the Parma region - produces post-consumer recycled plastic packaging. And following our example, it has also become B Corp. Thanks to our Advocacy activities, 25 of our suppliers from our Parma headquarters, salons and international distributors have obtained B Corp certification.
At Davines, eco-design is the common thread in the development of packaging. Let's explore our core principles together.
Our first principle of eco-design is to use less material by designing lighter and thinner packaging. Lighter packaging means less material used, hence less consumption of our planet's resources. A lighter packaging not only consumes less material, but it also translates into lower CO2eq emissions.
Our second principle of eco-design is to use circular, recycled or coming from renewable sources materials. Thus, the recycled plastic we use for our packaging is mainly from PET bottles.
Compared to 2015 - when 100 per cent of plastic packaging was made of virgin material from fossil fuels - in 2023, recycled, biobased or mass-balanced plastic packaging will be 55.7 per cent.
But our commitment for 2030 is to revise the entire logic of the packaging system to 10% of virgin fossil plastic purchased and using only 100% recycled aluminium, paper and cardboard.
There is no beauty in a business that does not respect the planet. That’s why our packaging choices have at their core eco-design principles, that allow us to minimise our impact on the environment.
But we are aware that this is a journey. Every human activity, even those carried out with the utmost care, has an impact on the planet. And no matter how hard we try, we are still not able to cut all the emissions related to our packaging: but we can still be responsible for all those that remain.
For this reason, we also try to take care of the emissions we cannot yet reduce by neutralising part them. We do this by investing in reforestation projects, certified Plan Vivo, with organisations that are regenerating important ecosystems.
