OI
Our best-selling and award-winning OI family acts as both a daily routine and styling agent.
Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturising body wash.
The new OI Shampoo Refill
We've reimagined our iconic shine-enhancing shampoo in a refillable container
It's the same formula you love, now available in recyclable* single-material packaging that uses 71% less plastic** . It boosts shine, smooths frizz, and softens hair while reducing your impact on the planet.
*Check local waste disposal information.
**1 x 500ml OI Shampoo Refill pack compared to 2 x 280ml OI Shampoo bottles.
Features and benefits
CHARACTERISTICS
- A rich and unforgettable fragrance
- Each product has multiple benefits for your hair and skin
- Roucou oil protects hair against the effects of ageing and environmental damage
BENEFITS
- Hair is instantly softer
- The detangling action of Roucou oil leaves your hair easier to comb
- OI Body Wash and hand balm leave your skin hydrated and protected
Absolute beauty for hair and skin
OI is a product range dedicated to absolute beauty for all types of hair and skin.
The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, mulitple benefits and effectiveness, OI lets you see immediate positive results from your first use.
All OI products contain Roucou oil, an antioxidant-rich plant from the Amazon
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Extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.
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The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.
