Ideal for any hair type, especially frizzy, damaged, or even healthy hair in need of extra care, the soft, velvety lather gently cleanses while delivering intense hydration and boosting natural shine. The rich, detangling texture leaves strands silky, manageable, and visibly full-bodied, with a strong cosmetic effect that can be felt from the very first use.

Each wash leaves hair delicately scented with a warm, lasting fragrance—for an aromatic experience that lingers.

Hair feels pampered, radiant, and deeply loved—soft, shiny, and ready to shine.

AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, SODIUM METHYL 2-SULFOLAURATE, PANTHENOL, PARFUM / FRAGRANCE, SODIUM METHYL ISETHIONATE, BENZYL ALCOHOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, LAURIC ACID, PPG-26-BUTETH-26, COCO-GLUCOSIDE, PHENETHYL BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, SODIUM BENZOATE, GLYCOL DISTEARATE, CITRIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, SODIUM HYDROXIDE, SODIUM LAURATE, AMODIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 ALKETH-7, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCERYL STEARATE, GLYCERIN, LAURETH-9, TRIDECETH-12, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL. The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

How to get radiant, shiny, velvety-soft hair with OI Shampoo? Apply this moisturizing shampoo to wet hair and gently massage focusing on scalp. Continue by distributing the product over the lengths, down to the ends. Rinse out thoroughly. Repeat if needed. After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on. Indulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.

Cap: Virgin plastic PP Recyclable material Bottle: Recycled plastic PET Recyclable material